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One of Australia’s fastest-growing digital innovation company specialising in rapid application development
Create mission-critical software in weeks, not months
Unprecedented time to value – custom-built applications for a fraction of the time, risk and cost of traditional software development.
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enterprise-grade applications in weeks,
not months.
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In a climate of economic uncertainty, rising expectations, and rapid technological change – driven in part by the accelerating impact of AI – IT leaders face intense pressure to deliver more, faster, and with fewer resources. In this environment, building and retaining high-performing teams isn’t just important – it’s mission-critical.
Meet three seasoned technology leaders with a track record of building high-performing teams in complex, high-pressure environments. From billion-dollar healthcare operations to enterprise-grade digital solutions, Sami Yalavac, Paul Redfern, and Pedro Carrilho bring deep leadership expertise and actionable insights to help you elevate your team’s performance.
CIO, Board Director, Executive Coach, CIO50 & Australian CIO of the year 2022
Sami Yalavac is an accomplished technology executive and board director with over 35 years of global experience.
As APAC CIO at Bupa, he led major transformation programs and later served as interim Managing Director of Bupa Health Services, overseeing a $1 billion portfolio and 5,000+ employees. Recognised as Australia’s #1 CIO by CIO50 in 2022, he has consistently ranked among the country’s top IT leaders.
Sami now advises organisations and boards on digital transformation and coaches CIOs and executive teams. He also serves on the boards of HBF Health, eHealth NSW, and several advisory committees across the public, private, and not-for-profit sectors.
Chief Product Officer
@ Big Picture Medical
Paul Redfern is Chief Product Officer at Big Picture Medical, a ground-breaking healthtech company based in Sydney. He has an impressive background in senior product management roles, having successfully led product teams in organisations such as Startmate, Brighte, and Tyro Payments.
At Big Picture Medical, Paul leads a diverse team focused on developing configurable, interoperable software solutions that streamline healthcare delivery and enhance patient care and outcomes. He also mentors at Techstars, sharing his product leadership expertise with a global community shaping the future of innovation.
Founder and Managing Director
@ PhoenixDX
Pedro Carrilho is Founder and Managing Director of PhoenixDX, a digital transformation consultancy known for delivering enterprise-grade solutions on the OutSystems platform. A passionate advocate for high-performance teams, Pedro leads with a collaborative mindset grounded in trust, accountability, and continuous improvement – principles that have shaped PhoenixDX’s reputation for excellence.
He guides cross-functional teams spanning technology, design, and business domains to deliver mission-critical applications for major government and enterprise clients. Under his leadership, PhoenixDX has become one of Australia’s Best Workplaces™ in Technology for 2025 (small business category), recognised by Great Place to Work™, and boasts one of the industry’s lowest employee turnover rates.
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